Businesses grow where the opportunities are. And opportunity abounds in Bixby, Oklahoma. A recently completed Opportunity Gap retail leakage study found a nearly $600 million opportunity in the Bixby trade area, there is a proven, ready market for businesses in key categories, including:
|Automotive Accessories/Parts/Tires||$10 million|
|Electronics and Appliances||$18 million|
|Building Materials and Supplies||$110 million|
|Grocery Stores||$43 million|
|Full-Service Restaurants||$47 million|
|Clothing Stores||$40 million|
|Pharmacies & Drug Stores||$27 million|
|Sporting Goods||$14 million|
|Shoe Stores||$3 million|
|Office Supplies, Stationery||$12 million|
|Department Stores||$90 million|
In addition to the size of the retail leakage, Bixby residents rank significantly ahead of the Tulsa MSA in general for Effective Buying Income, a measurement of income earned after taxes. This available spending income allows Bixby residents to afford a generally upscale lifestyle.
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Retail Leakage occurs when residents in a defined given area report spending MORE on specific categories of goods and services than the businesses in the same defined area report selling of those same goods and services. In other words, the residents are obtaining those goods and services from outside the defined area.
Bixby’s trade area is defined roughly as encompassing the Memorial corridor north to 71st Street, southeast to Coweta and Haskell, west along roughly 251st Street South to Highway 75, and then northeast back to the 71st & Memorial apex. It excludes the Glenpool retail market and the Tulsa Hills retail market.